A neon sign of the times: Picatti Bros. landmark sign renovated to celebrate 90 years of business

YAKIMA, Wash. — When the widely recognized neon sign outside of Picatti Bros. came down in the 1970s, a casualty of a more modern design scheme, drivers on South Third Avenue started missing their turns — they needed the sign as a landmark, company President Doug Picatti said.
Such was the sign’s status in the community.
Now the sign, a large, double-sided neon beacon dating to 1948, is back at Picatti Bros., 105 S. Third Ave., waiting to be installed next week. It was driven there ceremoniously Wednesday afternoon, the highlight of a parade down Yakima Avenue from Naches Avenue to Third, accompanied by a police escort, several vintage vehicles and a group of Boy Scouts.

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